BrunnaCo - Uplifting Women & Championing Sustainability

Written by: Ezmey Curator



Time to read 2 min

"From our home, Indonesia, we took our journey to discover hidden beauties of traditionally handcrafted collections by many talented local artisans."

BrunnaCo Artisans

Championing Sustainability Through Earth, Animal & Human Friendly Practices

BrunnaCo, founded by Indonesian immigrant Helga Ida Ayu, is a California-based fashion brand that focuses on championing sustainability with an emphasis on both environmental and social responsibilities. Their collections are expertly handcrafted by Indonesian artisans, primarily women, enabling them to contribute economically to their households without compromising their familial duties. The brand aims to empower these artisans, acknowledging the societal pressures they face in balancing work and family life.

Committed to sustainability, BrunnaCo incorporates locally sourced plant-based materials, as well as vegan, recycled, and organic materials, into their designs, thereby reducing their environmental impact. Amidst the COVID-19 pandemic, they've continued supporting their local artisan community, sharing their unique stories with the world.

BrunnaCo's mission extends beyond fashion; through their work, they aspire to broadcast Indonesia's rich cultural tapestry to a global audience. Their collections capture the warmth of Bali, the exotic allure of Borneo, and the vibrant spirit of Java, creating a tangible connection between the wearer and the artisans' homeland.






Making a Difference, One Piece at a Time

BrunnaCo has invested everything into championing sustainability in the fashion industry. While committing to creating stylish, ethical, and eco-friendly apparel that captures the essence of coastal living, and fostering a passion for artisanal craftsmanship and a strong dedication to preserving the environment, 

White linen dress





Sustainable Fashion with a Modern Edge

BrunnaCo seamlessly combines ethical fashion with modern aesthetics. Their collection showcases a harmonious blend of timeless designs, contemporary silhouettes, and captivating patterns. From their signature gingham dresses to their handwoven bags, every piece is a reflection of their commitment to sustainable style without compromising on trendiness.

Gingham dress

Drawing Inspiration From The Natural Beauty of Coastal Landscapes:

BrunnaCo infuses its designs with a touch of beachside allure. Each piece reflects the serenity, elegance, and effortless style that coastal living embodies. From their intricate macramé totes to their breezy dresses, every product captures the essence of the ocean and the tranquility of sandy shores.

Fancy Jute Hat

Artisanal, Sustainable & Elegant 

At BrunnaCo, championing sustainability is at the heart of their brand ethos. They prioritize the use of eco-friendly materials, such as natural fibers, organic dyes, and upcycled materials, to minimize their environmental impact. Through collaborations with skilled artisans around the world, BrunnaCo preserves traditional crafting techniques, ensuring each product is meticulously handcrafted with love and attention to detail. This especially comes through in their hat collection, full of unique statement pieces, exuding boldness and elegance.

Elegant handmade maxi hat in black

BrunnaCo invites you to embrace sustainable style and indulge in the coastal charm of its exquisite apparel. With a focus on artisanal craftsmanship, eco-friendly materials, and empowering artisans, BrunnaCo sets a new standard for slow fashion. 

By choosing BrunnaCo, you are not just acquiring a beautiful piece, but also supporting a brand that believes in creating a more sustainable and inclusive future. Explore their collection and embark on a journey of conscious fashion that celebrates both style and social responsibility.