BrunnaCo, founded by Indonesian immigrant Helga Ida Ayu, is a California-based fashion brand that focuses on championing sustainability with an emphasis on both environmental and social responsibilities. Their collections are expertly handcrafted by Indonesian artisans, primarily women, enabling them to contribute economically to their households without compromising their familial duties. The brand aims to empower these artisans, acknowledging the societal pressures they face in balancing work and family life.

Committed to sustainability, BrunnaCo incorporates locally sourced plant-based materials, as well as vegan, recycled, and organic materials, into their designs, thereby reducing their environmental impact. Amidst the COVID-19 pandemic, they've continued supporting their local artisan community, sharing their unique stories with the world.

BrunnaCo's mission extends beyond fashion; through their work, they aspire to broadcast Indonesia's rich cultural tapestry to a global audience. Their collections capture the warmth of Bali, the exotic allure of Borneo, and the vibrant spirit of Java, creating a tangible connection between the wearer and the artisans' homeland.

BrunnaCo invites you to embrace sustainable style and indulge in the coastal charm of its exquisite apparel. With a focus on artisanal craftsmanship, eco-friendly materials, and empowering artisans, BrunnaCo sets a new standard for slow fashion. 

By choosing BrunnaCo, you are not just acquiring a beautiful piece, but also supporting a brand that believes in creating a more sustainable and inclusive future. Explore their collection and embark on a journey of conscious fashion that celebrates both style and social responsibility.